Google & Feedburner: Content Explosion Extraordinaire

Today’s word on Google is this – you better get on the bandwagon now. The internet juggernaut has bought FeedBurner, which is used to distribute a bazillion podcasts, blogs and other kinds of Internet content  - quite simply the wave of the future ad dollars to come. For entrepreneurs trying to strike a balance between worklife concerns and sensory overload it introduces a dilemma – when to say no.

How many podcasts can we produce and listen to…how much more can we read in a 24 hour period? Google will now have the ability to sell ad space with the content that Feedburner broadcasts to a network of about 400,000 web sites, according to Google Vice President Susan Wojcicki.

When deals like this go down there’s this incredible urge to write and produce content as fast as my brain can dish it out. But there’s also the reality that somewhere in this game of media we have to learn how to disengage from every little peep of change in the world of the internet or we’ll drown. I just wrote a feature for Canvas Magazine about meditation in the workplace.

One of the greatest reasons to breath or meditate is to acquire and feed a stillness within, so we don’t immediately react to stimuli – good or bad. When I learned of Google’s deal it was like a lightening bolt infusion of ideas running around in my head, but then I took a breath in all the chaos of the moment.

The Google deal is exciting stimuli for those of us trying to reach the masses. But on a deeper level it’s also a red flag to be more conscious about our words – what we say – how we say it  - and how it can literally reach the masses. With the explosion of content comes responsibility. What will you say with your voice?