On the road but wanted to bring your attention to a new report from international marketing and research firm BBMG.
It’s just released a comprehensive report that indicates consumers will spend more cash to purchase from companies that are more aligned with their value system. This begs for more review. While socially responsible companies might be environmentally more conscious, I’d like to know more about their treatment of employees. This report takes labor practices and employee benefits into consideration. I suspect some of these benefits include worklife balance initiatives as well. I’m going to give it a good read before commenting on this. I wonder how the workforce at some of these corporations will react to the news. Meantime, check it out below:
