It’s All About the Fed – or is it?

Working from home this week on my elusive quest for worklife balance, I had one eye on my computer and another on the dips and dives of the stock market. I couldn’t help but catch up with this weeklong soap opera which had most financial institutions on the hot seat.

Wall Street went bonkers this week when Federal Reserve Chair Ben Bernanke announced the quarter-point interest rate cut in two important rates. Amidst the continuation of the sub-prime loan chaos, the big brokers had hopes of steeper cuts. But alas, the fluttering of noise coming from market trackers that inflation worries still loom, kept the Fed in more conservative territory.

As we close 2007 there’s little hope that interest rates will change much in the coming months. Various economic indicators such as the Producer Price Index and retail sales numbers came in better than expected this week. Consumers are spending despite the housing market jitters. Hey, it’s the holidays. But what’s to come next? More loans of a different nature.

Wednesday Bernanke announced a new auction system to inject billions into the banking system. The Fed said it would hold these auctions along with other central banks in Canada and Europe allowing banks to bid for loans. So what does all this mean to your typical homeowner or consumer when the Fed comes up with new formulas to steady the economy?

That’s the kind of question being flushed out in a new documentary still in the works by Alchemy Films International called $:The Movie. The film reveals how money impact us all in ways we likely don’t even fully comprehend. How does the almighty dollar and business effect us? This trailer give you a taste, of what appears to be a global ignorance about something that is literally transforming our world, the way we do business and the way we work. Check it out.

$:MONEY