Global workforce consultant firm Accenture, just announced the winners of its employee video contest. You can read about it, in the company's career news section.
It's part of the Accenture Media Exchange – a program which encourages employees to put their creativity to work while addressing inside company issues. For example, one featured video is designed to welcome new employees on their first day of work. It brings them up to date on company procedure, while offering a bit of comfort, lessening the anxiety of starting a new job. It's a driver for employee engagement.
The company says the employee produced media library, is like an insider YouTube. Telling stories through short videos can cover everything from informational to inspirational topics. It's also a great way for a multi-national corporation to share strategy and techniques across cultural boundaries.
In our 24/7 global marketplace, social media within company walls can break down barriers, but sharing employee produced products adds a component of inclusivity which is so desperately needed in corporate culture.
These kinds of programs exalt the talent already existing within the walls of the company and triggers innovation by allowing workers to form strategic alliances as they take on the challenges of our beleaguered marketplace.
When workers have a vested interest in their company, their own performance, and the way they learn – it can only boost morale and productivity. Employees become the trackers of their own career path and can make their voices known with regard to furthering their own skills on the job. This is a win-win for both the company and the worker who in our current climate – has a great interest in staying employed.
