Sanjay Gupta’s personal brand has him Obama bound

Articulating your entire career experience in a 17-second sound bite is a nearly impossible feat, unless you are CNN's chief medical reporter Dr. Sanjay Gupta, a neurosurgeon and arguably America's favorite Tv Doc. All he has to do is appear on the screen and almost through osmosis, his authentic presence  imbues confidence and trust.

Most published reports indicate Gupta was tapped by President-elect Barack Obama back in November for the post of U-S Surgeon General. Click here for the scoop from CNN which in all fairness had reporter John King do the story. For more details check out the Media Notes column penned by Washington Post Media Pundit Howard Kurtz.  

But let's get back to Gupta's personal brand. It's as if the heavens opened up before he came to the planet and laid out the perfect personal branding blueprint. Sources told CNN the folowing:

    "The transition team is impressed with the combination of Gupta's past government experience, as a White House fellow and a special adviser to then-first lady Hillary Clinton, along with his medical career as a neurosurgeon and his communication skills, the transition source said."

Prior Surgeon General's have had the Washington experience and of course the required medical background but he's got that special something.