The Wall Street Journal ran an article this week offering a blueprint for those who are thinking of heading into business on their own, even in rough economic waters. Writer Richard Greenwald’s feature: How to Succeed in the Age of Going Solo, offers real time guidance and doesn’t pull any punches with regard to the challenges that might come your way.
The article had me thinking and asking questions of fellow colleagues who have contemplated heading into the uncertain waters of being a free agent. While fear of financial insecurity came into play, surprisingly many were a little gun shy when it came to the concept of self promotion. Diving into the info-overloaded marketplace might be intimidating, especially for those whose social media experience is limited to Facebook.
In this WorkLife Nation webisode, Marketing and Leadership strategist David Meerman Scott – author of World Wide Rave – weighs in on the importance of embracing Facebook, Twitter and LinkedIn as a good start toward going solo.
