WorkLife Nation Webisode: Using Social Media to go Solo

by: Judy Martin Wednesday, February 10th, 2010

The Wall Street Journal ran an article this week offering a blueprint for those who are thinking of heading into business on their own, even in rough economic waters. Writer Richard Greenwald’s feature: How to Succeed in the Age of Going Solo, offers real time guidance and doesn’t pull any punches with regard to the challenges that might come your way.

The article had me thinking and asking questions of fellow colleagues who have contemplated heading into the uncertain waters of being a free agent. While fear of financial insecurity came into play, surprisingly many were a little gun shy when it came to the concept of self promotion. Diving into the info-overloaded marketplace might be intimidating, especially for those whose social media experience is limited to Facebook.

In this WorkLife Nation webisode,  Marketing and Leadership strategist David Meerman Scott – author of World Wide Rave – weighs in on the importance of embracing Facebook, Twitter and LinkedIn as a good start toward going solo.

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3 Responses to “WorkLife Nation Webisode: Using Social Media to go Solo”

David Meerman Scott Said:

Hi Judy!

Thanks for including my stuff in this video.

Going solo is the ultimate in security. Many people think having a job is security, but it is not because you could lose you job at any time. When you are solo with multiple clients, losing one does not mean losing your income.

Its sounds weird, but really — solo is the ultimate in job security.

David

Comment made on February 10th, 2010 at 8:32 pm
Judy Martin Said:

Thanks for responding David. I happen to agree with you, although it’s quite the jump. It’s a mind puzzle of incredible proportions and takes a lot of courage. Just getting a taste of that over the last few years has convinced me. Sometimes the road less traveled can be cluttered with a monkey mind of doubt, calling for one to draw on every ounce of resilience and confidence – but the rewards can be so fulfilling.

Comment made on February 10th, 2010 at 10:52 pm
Ruth Ann Bowen Said:

Hi, Judy,

Got the link to your video on Twitter from David Meerman Scott. Thanks for posting…it was very informative. I’m gearing up to start my own PR agency again in a couple of months. I’ve done both the corporate and solo gig and I can say from experience…solo is the way to go! There is no salary amount you can attach to freedom.

Thanks, again.

Ruth Ann Bowen
The Bowen Agency Public Relations

Comment made on February 11th, 2010 at 9:50 am
 

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