It’s about human relationships! Success through the lens of #SOBCon

“SOBCon is a gathering of social media avatars infused with a passionate purpose to change the landscape of human interaction on the web while building community.”

WorkLife Nation Webisode: Using Social Media to go Solo

The Wall Street Journal ran an article this week that offered a blueprint for those who are thinking of heading into business on their own, even in rough economic waters. Writer Richard Greenwald’s feature: How to Succeed in the Age of Going Solo,

The Evolution of the Feminine Brand

Oprah, Madonna, Hillary Clinton. These iconic female legends carry immeasureable marketing weight. The voices of these women are written in stone, as their personal brands have permeated the internet and beyond. Even as they have evolved, these brands have been concretized in the consciousness of society in general, let alone their contributions to the historic implications of the feminine brand.

Personal Branding when you’re not a Type “A” personality

When the camera turns toward Madonna, Oprah or Arianna Huffington there’s no mistaking who they are. These female icons are walking talking brands. But as I wrote recently in my post Personal Branding in a Tough Job Market, personal branding will help to differentiate yourself in a tightening job market even if you’re only a superstar in your mother’s eyes.

I Tweet, Therefore I am: Juggling Work Life and Career in the Twittersphere

“You need to be top of mind, cause there’s so much noise out there,” said Successfool.com blogger Alejandro Reyes on his SuccessfoolTV live streamed program Wednesday night. But how one accomplishes that is a matter of great debate. This brought to mind the conundrum of balancing the work/life scenario with maintaining a solid career path in a sensory overloaded environment, one which exalts the Tweet.

5 Tips to organically discover your passion, while rewiring your career

Conventional wisdom would advise that if you don’t know exactly what you want to do, it’s hard to brand yourself. I understand that as a concrete idea, but what if we look at branding as an organic process of self discovery?

Successfully aligning your passion with your Personal Brand

In an article in 2007 in Fast Company Magazine, marketing guru Tom Peters asked, “What’s the future of you?” He is a visionary who was right on target for the progressive career of today which screams for personal branding. Here’s an excerpt:

The human impact of social media in our WorkLife Nation

Four year-old Max Frank is battling cancer on Long Island. His mom, Sandi, is a former social worker turned stay-at-home mom. The divorced single mother of two can’t work due to the healthcare demands of taking care of Max and his six year-old brother. But social media put a real human face to the story and generated an emotional reaction from the public which spread rapidly.

Personal Branding in a tough job market

What about the brand called YOU? In our WorkLife Nation, we toggle between our living and working experience so frequently, that our unique offerings as individuals and professionals seem to get lost in the mix.

Sanjay Gupta’s personal brand has him Obama bound