As we recover from the economic tumult, and high unemployment, many continue to rethink their career and redefine success – for themselves. People are popping with innovative ideas, allowing their personal brand to shine through and restructuring how and when they work. Career transition
“SOBCon is a gathering of social media avatars infused with a passionate purpose to change the landscape of human interaction on the web while building community.”
This weekend NPR aired my feature on All Things Considered which gave a taste of the job hunt in the social media landscape. You can click here to listen to Socializing on Line can Get you a Job. Can you nail a job by playing your cards right on-line?
Oprah, Madonna, Hillary Clinton. These iconic female legends carry immeasureable marketing weight. The voices of these women are written in stone, as their personal brands have permeated the internet and beyond. Even as they have evolved, these brands have been concretized in the consciousness of society in general, let alone their contributions to the historic implications of the feminine brand.
When the camera turns toward Madonna, Oprah or Arianna Huffington there’s no mistaking who they are. These female icons are walking talking brands. But as I wrote recently in my post Personal Branding in a Tough Job Market, personal branding will help to differentiate yourself in a tightening job market even if you’re only a superstar in your mother’s eyes.
Conventional wisdom would advise that if you don’t know exactly what you want to do, it’s hard to brand yourself. I understand that as a concrete idea, but what if we look at branding as an organic process of self discovery?
Four year-old Max Frank is battling cancer on Long Island. His mom, Sandi, is a former social worker turned stay-at-home mom. The divorced single mother of two can’t work due to the healthcare demands of taking care of Max and his six year-old brother. But social media put a real human face to the story and generated an emotional reaction from the public which spread rapidly.
What about the brand called YOU? In our WorkLife Nation, we toggle between our living and working experience so frequently, that our unique offerings as individuals and professionals seem to get lost in the mix.
Growing up in the world of media taught me a lot about being direct. Whether you’re asking the questions – or the one in the hot seat being interviewed. Recently, Eileen Tanne of Women’s Education Center ( a web portal for professional business women ) and I spoke about the importance of the typical elevator speech. It comes down to laser-sharp talking points.
