The Evolution of the Feminine Brand

by: Judy Martin April 27, 2009

Oprah, Madonna, Hillary Clinton. These iconic female legends carry immeasureable marketing weight. The voices of these women are written in stone, as their personal brands have permeated the internet and beyond. Even as they have evolved, these brands have been concretized in the consciousness of society in general, let alone their contributions to the historic implications of the feminine brand.

An evolutionary leap toward rewiring career perspective

by: Judy Martin April 22, 2009

But now there’s another form of engagement to muddle through this “chaos career economy:” meeting with like-minded souls in a collective evolutionary leap of faith. No freakin agenda – just a deep conscious plunge into the void to experience what emerges. That’s what a bunch of us did recently.

Creativity emerges in Career Chaos Economy

by: Judy Martin March 17, 2009

Catherine Wright is the membership director for the National Association of Mothers’ Centers. She, along with the rest of the planet is in great transition. It’s a similar challenge working for non-profits in our chaotic economy. It requires a certain amount of faith and commitment, especially as non-profits are fledgling under slashed philanthropic generosity. That result, courtesy the recession and Bernie Madoff – not necessarily in the order.

“We rely a lot on individual and private foundation monies,” said Wright in a phone conversation this morning

Successfully aligning your passion with your Personal Brand

by: Judy Martin March 6, 2009

In an article in 2007 in Fast Company Magazine, marketing guru Tom Peters asked, “What’s the future of you?” He is a visionary who was right on target for the progressive career of today which screams for personal branding. Here’s an excerpt:

The human impact of social media in our WorkLife Nation

by: Judy Martin February 28, 2009

Four year-old Max Frank is battling cancer on Long Island. His mom, Sandi, is a former social worker turned stay-at-home mom. The divorced single mother of two can’t work due to the healthcare demands of taking care of Max and his six year-old brother. But social media put a real human face to the story and generated an emotional reaction from the public which spread rapidly.

The perception of your “value” at work and in your career

by: Judy Martin February 22, 2009

If one relies on external influences to measure one’s worth on a daily basis, we’re all in a lot of trouble. Ultimately, an individual has to come to terms with, determine and embrace one’s own value.

WorkLife Nation: 7 tips for work/life sanity in a chaotic job market

by: Judy Martin February 16, 2009

As I’ve written before, we have essentially become a WorkLife Nation. A new perspective on work/life culture is emerging. It’s a new, multi-faceted vision of how we work, live and thrive in a world that is presenting difficult challenges, forcing us to embrace more flexibility at work and in our family lives.

WorkLife Nation: Managing and marketing your career as a free-agent

by: Judy Martin February 9, 2009

In our 24/7 interconnected exponentially growing anti-human landscape, being a free agent, entrepreneur or looking for a job can be a tumultuous journey. What most people believe however is that it’s more of an external path, than an internal one. It’s both. Here’s why.

Write an e-book to kick up business or personal brand

by: Judy Martin February 7, 2009

Global tech guru Mike Elgan just posted on what he terms the e-book revolution in his column in Computerworld. There are six trends, he says, which are conspiring to drive e-books into the mainstream. Elgan, whose own blog, The Raw Feed,

NBC’s “The Office” mocks our stressed out WorkLife Nation

by: Judy Martin February 2, 2009

With a Super Bowl lead-in, NBC’s “The Office” took the opportunity to touch upon the growing epidemic that’s sweeping the workplace globally in the wake of the economic meltdown. Stress at work.